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Creatives need a safe place to learn and ask questions about their technology, no matter how big or small. They need a resource that is easy to understand and speaks to their passion and heart. That realization is how Tech Savvy Creative came to life. 

Friends, I am so glad you are here. The technology world can be so intimidating and overwhelming, but you can tackle this, and I will be with you every step of the way! 

and then I realized...

Ever since I was a little girl, I always loved technology. I loved playing on the computer, learning HTML (Oh Hey Myspace!), and even dabbled with some hardware repairs. The start of my IT career began in college when I landed a job at Apple. Y'all, to say I was already an "Apple Fan Girl" would have been the understatement of the year, so this was such an exciting accomplishment for me. I loved every minute of my time at Apple, and spent most of my work days repairing and troubleshooting devices, facilitating workshops and coaching customers. What I didn't expect though, was that this job at Apple would set a fire in me. It led me to a degree in Management Information Systems, and then on to a job as a Software Engineer. And you know what? I loved it. 

My entrance into the creative world was far from expected. A coworker sent me a link to the Groupon "Deal of the Day" which was a DSLR camera. I always wanted a "real" camera, so I bought it. I didn't realize it at the time, but that impulse purchase completely changed the direction of my life and career.

I fell in love with photography from a technical standpoint. I was holding a machine in my hands that was capable of freezing time. Changing settings to create the perfect image was like a puzzle to me. I loved learning about light, exposure, and how each little setting could create the perfect photo. My love for this new hobby led me to taking on a few clients, and then I fell in love with a new idea - being my own boss. That is when Dawn Elizabeth Studios was born. 

I became so immersed in the world of entrepreneurship. I connected with other creatives, joined my chapter of the Rising Tide Society, and found mentors to help me along my journey. I am a technical girl at heart, so one of the first few things I looked into was software to manage my business. I LOVED this part the most. I loved creating systems and automations so my business could run behind the scenes while I worked full time. Little by little my photography hobby became a full-fledged business, and within two years I have booked over 30 weddings and was making six-figures. It wasn't long after that that I left my software engineering job to pursue my business full time.

As I connected with more creatives and small business owners, I realized that the part they struggled with was the part I LOVED the most - technology. Between choosing the right tool, learning how to use new software, backing things up, keeping their computer running smoothly, building a website and accepting online payments, they were just downright overwhelmed. I mean, who wouldn't be?! There is so much information to process and not many resources that are easy to digest and understand. 

My Story