Spoiler alert: I joined the Flodesk team in 2024 as the Product Education Manager—but my love for Flodesk started way before that.
I’ve used Flodesk since its beta launch in 2019, and it completely transformed my businesses. I'll be honest, I was one of those "I don’t need email marketing" entrepreneurs, relying solely on social media. But I quickly realized that social algorithms change, followers don’t always see your content, and real business growth and relationships happen in the inbox.
Flodesk made email marketing so effortless (and fun!) that I actually wanted to do it. It helped me build relationships, grow my audience, and—best of all—make sales while I slept. Now, I get to teach others how to do the same.
Let me show you why you need email marketing, and why Flodesk is the best tool to take your business to the next level!
so let's talk about email marketing...
social media uncertainty
In a world where social media algorithms change overnight, email remains a constant. You own your email list, and with email marketing, you have a direct and reliable way to connect with your audience anytime.
Deliver personalized content based on their actions and interests of your subscriber. With automation and segmentation, you ensure your content gets in front of the right person, at the right time, increasing engagement and conversions.
tailored journey
Email keeps you top of mind by landing directly in your audience’s inbox. With consistent, valuable emails, you build trust, nurture relationships, and stay connected. When they’re ready to buy, you’ll be the first brand they think of!
Stay top of mind
Offer value for opt-ins—like a freebie, exclusive access, or a discount. Use multiple forms across your site to meet visitors where they are!
Subscribers opt-in via forms
like this!
This is a form where you collect subscriber info. For this example, I'm using a Flodesk "Inline form" that embeds directly onto my website. Pretty cool, right?
When someone opts-in to this form, they will be automatically sent an email from me. Fill out the form and see it in action yourself!
In Flodesk, subscribers are grouped into segments, allowing you to organize them by purchases, interests, opt-ins, behaviors, and more. Subscribers can be in multiple segments, helping you tailor content to them effortlessly.
Forms connect to segments, which organize your subscribers
When someone opts-in to the form above, they get added to the "Interested: Flodesk" segment. So when I have a tip or offer to share about Flodesk, I have an audience that's ready and interested to hear about it!
Flodesk makes it so easy to create stunning emails that help your brand stand out in the inbox. Add anything from images, countdown timers, buttons, and even your custom fonts that you love!
Create beautiful emails
now the fun part!
Simply schedule your email to send at a certain time, or create a workflow to automate the email when someone joins a segment! A great email strategy will have a combination of both types.
Schedule or automate your emails
Check out all of the detailed analytics to drive your future marketing strategy. Review your open and click rates, which segments are engaging the most, which forms are performing the best, and more.
Review your analytics
Flodesk gives you a free trial (no card required) and then if you use my link below, 50% off your first year!
Try it out yourself!